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Best life insurance for older adults (2024)

We analyzed industry data, pricing from our carrier partners, and third-party ratings from AM Best and J.D. Power to pick the best life insurance companies for older adults.

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By

Andrew HurstSenior Editor & Licensed Insurance ExpertAndrew Hurst is a former senior editor at Policygenius who has spent his entire career writing about life, disability, home, auto, and health insurance. His work has been featured in The New York Times, The Wall Street Journal, the Washington Post, Forbes, USA Today, NPR, Mic, Insurance Business Magazine, and Property Casualty 360.

Edited by

Jennifer GimbelJennifer GimbelSenior Managing Editor & Home Insurance ExpertJennifer Gimbel is a senior managing editor at Policygenius, where she oversees all of our insurance coverage. Previously, she was the managing editor at Finder.com and a content strategist at Babble.com.

Published|1 min read

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We found that MassMutual, Protective, Pacific Life, Mutual of Omaha, and Prudential have some of the best life insurance options for older adults.

Keep in mind there’s not one insurance company that’s best for everyone, so it’s a good idea to speak with an independent broker from Policygenius for answers about finding the best one for you.

Insurer

Policygenius rating

Best for

AM Best rating

Max. issue age

MassMutual

4.9/5 ★

Whole life

A++

70

Protective

4.8/5 ★

Affordability

A+

80

Pacific Life

4.8/5 ★

People over 60, people over 70

A+

80

Mutual of Omaha

4.5/5 ★

Final expense, people over 80

A+

85

Prudential

4.1/5 ★

Seniors, term life

A+

75

Methodology

Why you can trust our picks

Our recommendations are based on internal and external expert analysis, as well as our Policygenius Life Insurance Price Index, which uses real-time data from leading life insurance companies to determine pricing trends. When reviewing a life insurance company, our editorial team uses a proprietary scoring rubric with five factors — price, policy details, financial strength, transparency, and customer experience — to assign an unbiased rating between one and five stars. These ratings are also taken into consideration as part of our company recommendations. We don’t get paid for our reviews.

Our reviews and recommendations can help you find a reliable insurer for your family’s financial protection, but the best life insurance company for you depends on multiple factors. A licensed agent at Policygenius can support you during the application process to ensure you get the right coverage for your circumstances at the most competitive price.

Read more about our reviews methodology

Life insurance terms you should know
  • Beneficiaries: The people you name on your life insurance policy to receive the lump sum of money — also known as the death benefit — when you die.

  • Cash value: The portion of a permanent life insurance policy’s monetary value that grows tax-deferred over the life of the policy.

  • Death benefit: The amount of money the life insurance company will pay your beneficiaries when you die.

  • Face amount: The dollar amount, or death benefit, your beneficiaries receive if you die while your life insurance policy is active.

  • Insured: The person who is covered by the insurance policy.

  • Policy: The legal document that includes the terms and conditions of your life insurance contract.

  • Policyholder: The person who owns an insurance policy. Usually, this is the same person as the insured.

  • Permanent life insurance: A type of life insurance that lasts for the rest of your life and usually includes a cash value account.

  • Premium: The amount you pay your insurance company to keep your coverage active. Premiums are typically paid monthly or annually.

  • Riders: Add-ons to a life insurance policy that provide more robust coverage, sometimes for an extra cost.

  • Term life insurance: A life insurance policy that lasts for a set number of years before it expires. If you die before the term is up, your beneficiaries receive a death benefit.

  • Underwriting: The process where an insurance company evaluates the risk of insuring you and determines your final rate.

Best life insurance companies for older adults

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2024 Policygenius award winner

Prudential

Prudential logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starEmpty gray star

4.1

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A+

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

$

$

$

$

$

No-medical-exam option

Why we chose itchevron icon

With nearly 4 million policyholders and 150 years to its name, Prudential offers competitive coverage options for older adults, as well as people with some of the most common medical conditions, including asthma and depression.

Pros and conschevron icon

Pros

  • Good for people over 60

  • More flexible income requirements than some other insurers

  • Considers applicants with a variety of immigration statuses (visas and green cards)

Cons

  • Younger applicants will likely find better prices elsewhere

More detailschevron icon

Who it’s best for

  • Older adults looking for term life insurance

  • Older adults with age-related health issues

What we like about Prudential

Prudential often has affordable rates for older adults looking for term life insurance. You may be able to find cheap term life rates from Prudential into your 60s and 70s — which is longer than other companies.

Prudential may also be an option if you’re looking for life insurance but have a fixed income or health that isn’t perfect. You may continue to find that Prudential has more affordable rates even with age-related health issues like osteoporosis or a stroke.

Protective

Protective logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starHalf orange star

4.8

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A+

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

$

$

$

$

$

30+ year terms

Why we chose itchevron icon

Protective has some of the most affordable and comprehensive life insurance options available, even for older adults who have health issues.

Pros and conschevron icon

Pros

  • Competitive rates for all ages and health classifications

  • Good for people with mental health conditions, kidney conditions, and some cancers, including prostate cancer

  • Term lengths up to 20 years

Cons

  • Not available in New York

  • Not great for people who have filed for bankruptcy, marijuana users, or visa holders

  • Limited no-medical-exam policy options

More detailschevron icon

Who it’s best for

  • Older adults looking for cheap rates

  • Retirees or people looking to retire soon

What we like about Protective

Protective often offers cheap life insurance to older adults compared to its competitors. Its rates tend to remain affordable for people with different health classifications, making Protective a top pick if you’re an older adult who’s not in perfect health.

Besides cheap life insurance rates, Protective also has flexible financial guidelines when it comes to unearned income (like your pension, Social Security, or investment income), which may make it easier for you to find coverage if you’re retired.

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2024 Policygenius award winner

Pacific Life

Pacific Life logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starHalf orange star

4.8

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A+

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

$

$

$

$

$

All 50 states

No-medical-exam option

Why we chose itchevron icon

Pacific Life offers low life insurance rates and flexible coverage to older adults in their 60s, 70s, and even some in their 80s, as well as multiple universal life insurance options.

Pros and conschevron icon

Pros

  • Extremely affordable across age brackets

  • Affordable guaranteed universal life insurance option for people who need lifetime coverage

  • Favorable underwriting for many health conditions

Cons

  • Traditional term life not available in NY

  • May not be the best fit for active duty military, people who have a history of alcohol abuse, and people who have filed for bankruptcy

More detailschevron icon

Who it’s best for

  • Many adults in their 60s, 70s, and 80s

  • Older adults who want universal life insurance

What we like about Pacific Life

One of the strengths of Pacific Life is its availability, as you can often still qualify for coverage into your 60s, 70s, and even your 80s. You may even be able to find affordable coverage if you have an age-related health condition such as diabetes, arthritis, and certain cancers.

We also like Pacific Life’s range of coverage options. In addition to offering term coverage with flexible minimum limits, Pacific Life also offers older adults a range of universal life insurance options up to age 80.

Mutual of Omaha

Mutual of Omaha logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starHalf orange star

4.5

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A+

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

$

$

$

$

$

No-medical-exam option

Why we chose itchevron icon

Mutual of Omaha offers a variety of final expense coverage options, even some that don’t require a medical exam. It’s a top insurer for older adults looking for some flexibility as they think about their end-of-life needs.

Pros and conschevron icon

Pros

  • No-medical-exam options for older applicants

  • Strong financial and customer ratings

Cons

  • Policies are more expensive than average

  • Slow turnaround time

More detailschevron icon

Who it’s best for

  • Older adults looking for final-expense coverage

  • Older adults who don’t want to take a medical exam

  • Older adults ages 80 to 85

What we like about Mutual of Omaha

We like that Mutual of Omaha offers older adults affordable rates for a couple of different types of final expense coverage, which pays a small benefit meant to cover your funeral, burial, and other end-of-life expenses. It offers both:

Depending on the type of policy you decide on, you may get up to $50,000 in coverage. Most of the time, Mutual of Omaha offers final expense coverage (and even term coverage, depending on your health and other factors) up to age 80.

award icon

2024 Policygenius award winner

MassMutual

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starHalf orange star

4.9

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A++

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

$

$

$

$

$

All 50 states

Why we chose itchevron icon

As a financially stable insurer with good customer service, MassMutual is a top option for older adults looking for the type of permanent coverage that whole life insurance offers.

Pros and conschevron icon

Pros

  • Higher potential for dividends for whole life policyholders than many competitors

  • Good customer satisfaction ratings

  • Strong financial stability ratings

Cons

  • High term life premiums

  • Term life not available through Policygenius

More detailschevron icon

Who it’s best for

  • Older adults who want whole life insurance

What we like about MassMutual

We like MassMutual for its whole life insurance coverage, a type of permanent life insurance that includes a cash-value component separate from its death benefit. The cash-value component that MassMutual offers may pay higher dividends to its policyholders than other competitors.

You may be able to get whole life insurance from MassMutual up to age 75, which is longer than other insurers. You may also get coverage from MassMutual even with some age-related medical conditions, though it depends on your exact condition and health history.

How can you tell which life insurance company is best for you?

Your best life insurance company depends on factors specific to you, like your age, health and medical history, assets and debt, and why you need to get life insurance as an older adult in the first place.

These factors will determine the life insurance company that’s best suited to your needs and budget — especially if you’re retired and living on a fixed income. You don’t want to buy a policy that’s too expensive and risk losing your coverage because you can’t afford your premiums.

Is there a best type of life insurance for older adults?

Your best type of life insurance depends largely on how you want to use your death benefit. Thinking about this can help you decide whether or not you need term life insurance or permanent coverage that’s guaranteed to pay out.

Life insurance can get complicated to understand, especially if you’ve never had coverage before. Consider speaking with an independent broker from Policygenius to get answers to your questions and help match a policy to your needs.

Read more about the best types of life insurance for older adults

Ready to shop for life insurance for seniors?

Author

Andrew Hurst is a former senior editor at Policygenius who has spent his entire career writing about life, disability, home, auto, and health insurance. His work has been featured in The New York Times, The Wall Street Journal, the Washington Post, Forbes, USA Today, NPR, Mic, Insurance Business Magazine, and Property Casualty 360.

Editor

Jennifer Gimbel is a senior managing editor at Policygenius, where she oversees all of our insurance coverage. Previously, she was the managing editor at Finder.com and a content strategist at Babble.com.

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