Life insurance rates largely remain steady in March
Life insurance rates remained mostly steady in March, with an average premium increase of about 10 cents since February 2025, according to the Policygenius Life Insurance Price Index (PLIPI).
Compared to the same period last year, the cost of life insurance has now decreased by 0.34% — an average decrease of 19 cents per monthly premium. Despite this slight year-over-year decrease, life insurance rates have remained stable for more than a year, which gives potential buyers the opportunity to lock in affordable rates.
US monthly averages as of March 1, 2025
Term life insurance for non-smokers
The chart below shows average monthly premium prices for a 20-year term life insurance policy for non-smokers in a Preferred health classification. Quotes are based on the Policygenius Life Insurance Price Index Methodology.
Age | Gender | $250,000 coverage amount | $500,000 coverage amount | $1 million coverage amount |
---|---|---|---|---|
25 years old | Female | $14.42 | $21.57 | $33.57 |
Male | $17.57 | $28.16 | $45.85 | |
30 years old | Female | $15.10 | $23.19 | $36.98 |
Male | $18.17 | $29.61 | $49.02 | |
35 years old | Female | $16.85 | $26.56 | $43.58 |
Male | $19.53 | $32.25 | $54.07 | |
40 years old | Female | $21.50 | $35.64 | $60.84 |
Male | $25.37 | $43.46 | $75.72 | |
45 years old | Female | $29.14 | $50.35 | $89.76 |
Male | $36.38 | $64.39 | $117.69 | |
50 years old | Female | $43.34 | $78.81 | $139.27 |
Male | $55.93 | $103.54 | $188.23 | |
55 years old | Female | $59.82 | $110.58 | $205.25 |
Male | $81.39 | $152.67 | $279.60 | |
60 years old | Female | $103.27 | $195.03 | $354.13 |
Male | $143.07 | $269.47 | $500.24 |
US monthly averages as of March 1, 2025
Term life insurance for smokers
The chart below shows average monthly premium prices for a 20-year term life insurance policy for smokers in a Preferred health classification. Quotes are based on the Policygenius Life Insurance Price Index Methodology.
Age | Gender | $250,000 coverage amount | $500,000 coverage amount | $1 million coverage amount |
---|---|---|---|---|
25 years old | Female | $35.60 | $61.89 | $105.24 |
Male | $43.77 | $77.66 | $133.28 | |
30 years old | Female | $38.29 | $66.88 | $115.42 |
Male | $46.83 | $82.60 | $142.85 | |
35 years old | Female | $45.18 | $81.16 | $139.25 |
Male | $54.51 | $97.32 | $174.48 | |
40 years old | Female | $63.12 | $115.37 | $207.20 |
Male | $78.45 | $146.69 | $267.14 | |
45 years old | Female | $91.35 | $171.34 | $309.34 |
Male | $121.76 | $232.08 | $427.03 | |
50 years old | Female | $138.21 | $262.16 | $463.38 |
Male | $188.78 | $356.29 | $660.89 | |
55 years old | Female | $203.52 | $383.96 | $697.85 |
Male | $288.87 | $543.42 | $1,009.85 | |
60 years old | Female | $322.34 | $623.06 | $1,120.42 |
Male | $459.80 | $881.57 | $1,624.19 |
Methodology: The prices displayed above are based on internal actuarial rate tables for 13 life insurance carriers that offer policies through the Policygenius marketplace (Corebridge Financial, Everly, Foresters, Haven Life, Legal & General America, Lincoln, Mutual of Omaha, Pacific Life, Protective, Prudential, SBLI, Symetra, and Transamerica) as of March 1, 2025. The prices represent the average monthly life insurance premium for each sample customer profile (age, gender) and policy type (term, coverage amount) as of March 1, 2025. Monthly averages are based on the products that were available through Policygenius for the indicated profile at the time of writing; rates for those products may vary by state, and not all products are available in all states. Individual rates may vary, depending on age, gender, state, health profile, and other eligibility criteria.
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