Comparing quotes from multiple life insurance companies is the best way to find the most affordable policy that meets your needs. Due to federal regulations, no company, broker, or agent can offer you a discount on life insurance — but since each insurer calculates risk differently, the cost you pay will be cheaper with some companies and more expensive with others.
How to compare life insurance quotes
1. Decide where to get life insurance quotes
You can choose between three options for comparing quotes.
Online marketplaces like Policygenius let you compare life insurance quotes from multiple companies, find the most affordable option that meets your coverage needs, and purchase a policy for no extra charge.
Independent agents or brokers will usually let you compare quotes from any of the insurance companies they represent, though they may also charge a fee for their services.
Captive agents only work for a single insurance company. If you want to compare quotes from multiple insurance companies, you'll have to reach out to a captive agent at each individual company, which can be time-consuming.
If you prefer purchasing life insurance in-person, a local independent agent or broker is could be a great fit. But if you're comfortable comparing quotes online and speaking with a licensed agent over the phone, we recommend getting life insurance quotes through our online marketplace at Policygenius since it's faster, easier, and often more affordable.
2. Consider what type of life insurance you need
The best type of life insurance for you depends on your age, your budget, your insurance goals and needs, and many other factors.
The two main types of life insurance are term and permanent. Term life insurance covers you for a set period of time — usually between 10 and 30 years. Permanent life insurance can cover you for your entire life, and some of these products can come with a cash value savings component, which can grow tax-deferred over time.
Many people purchase both term and permanent policies: a term policy to cover the most expensive years of their lives, plus a smaller permanent policy for lifelong coverage and additional benefits. In fact, some insurers now offer hybrid policies that combine certain benefits of term and permanent life insurance together into a single product.
At Policygenius, our agents can help you compare policy types and apply for the right coverage at a price that works for you.
3. Determine how much life insurance you need
One easy rule of thumb is that your life insurance plan should include coverage that’s roughly 10 to 15 times your annual income. For example, if you make $100,000 per year, you’ll likely need around $1 million to $1.5 million in life insurance coverage.
Our life insurance calculator can help you estimate how much money your family would need to replace the loss of your income and meet their future goals.
When comparing life insurance quotes, consider all the expenses your family has now and will have in the future, such as:
Everyday living expenses
Mortgage payments
Your children’s educational costs
The cost of your own funeral
Your life insurance policy amount should cover them all, so your loved ones won’t struggle financially in your absence.
How to find the best life insurance company when you're comparing quotes
Our independent, unbiased ratings and reviews of the best life insurance companies will help you find a great life insurance policy with confidence. The right life insurance company for you will depend on factors like your age, health, and financial needs.
You can also explore our reviews of more than 30 life insurance companies so that you'll know more about each insurer when you're getting quotes in our marketplace.
Insurer | Policygenius rating | Best for | AM Best rating | |
|---|---|---|---|---|
5.0/5 ★ | No-medical-exam, young adults | A | ||
4.9/5 ★ | Affordability, term life, smokers | A+ | ||
4.9/5 ★ | Whole life | A++ | ||
4.8/5 ★ | Pre-existing conditions | A | ||
4.8/5 ★ | Customer satisfaction | A+ |
How much will your life insurance cost?
In general, the younger and healthier you are, the cheaper your life insurance will be. A healthy 30-year-old who doesn’t smoke pays $26 per month on average for a 20-year term life policy with a $500,000 payout. The same person could expect to pay around $450 per month for a whole life policy with an identical payout.
Learn more about life insurance rates
What factors affect life insurance quotes and rates?
Age: The younger you are, the lower your premium payments will be. Life insurance rates typically go up 4.5% to 9% every year you age, since we all become riskier to insure as we grow older.
Gender: Women pay an average of 24% less for life insurance than men. Since women often live longer than men, covering women presents less risk to an insurance company.
Health: Serious health conditions can lead to high rates or denied coverage. Mild conditions may have a small impact on the cost of your premiums.
Lifestyle: Insurance companies consider some hobbies — like skydiving or scuba diving past a certain depth — risky enough to increase the cost of your life insurance policy.
The latest research on life insurance from Policygenius
Policygenius Life Insurance Price Index
Life insurance rates remained steady in June 2024 according to the Policygenius Life Insurance Price Index (PLIPI). Rates haven’t changed since May 2023, when they went up by 1.4%.
46% of Americans expect to pass on debt to their loved ones when they die
Nearly half of American adults expect that if they died today, their loved ones would inherit their debt — and the more they earn, the more likely they are to pass down debt when they die.
Gen Z is 65% less likely than Boomers to turn to financial professionals for advice
But Americans who would turn to financial professionals first are more likely to view life insurance mainly as a way to provide for dependents in the event of their death.
