Ethos life insurance review: Fast applications

Ethos has an online application that matches you with a policy from one of its four partners, but its policy options are limited.

Headshot of Logan Sachon

By

Logan SachonSenior Managing Editor, Life Insurance & ResearchLogan Sachon is a former senior managing editor of life insurance and research at Policygenius. As a journalist, her work has appeared in The Guardian, Business Insider, CNN Money, BuzzFeed, Money Under 30, VICE, New York Magazine, and elsewhere.

Edited by

Julia KaganJulia KaganContributing EditorJulia Kagan is a contributing editor at Policygenius, where she specializes in life insurance. Previously, Julia was the senior personal finance editor at Investopedia for nearly a decade, a vice president and editorial director at Consumer Reports, the editor of Psychology Today, and the vice president of content at Zagat Surveys.

Updated|1 min read

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Ethos

Ethos logo

Policygenius rating

Our proprietary ratings methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the “Ratings methodology” section for more details.
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4.8

AM Best rating

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

NA

Cost

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

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The bottom line

Ethos is a broker that uses an online application to sell select life insurance policies from Legal & General America, which also does business as Banner Life and William Penn, Mutual of Omaha, Ameritas, and TruStage

Note: Mutual of Omaha and Legal & General America products are available through the Policygenius marketplace, but TruStage and Ameritas products are not.

Pros

  • Fast online application

  • Policyholders get a free will and estate plan

Cons

  • Term life not available in New York

  • People with health conditions may not qualify

Basic coverages offered

  • Term life insurance: Ethos sells term life insurance policies for terms of 10, 15, 20, and 30 years, for benefit amounts of $20,000 to $2 million. None of Ethos’s term life policies require a medical exam. 

  • Whole life insurance: Ethos sells low-coverage whole life insurance policies to older adults between the ages of 66 and 85, in amounts from $1,000 to $30,000. These types of policies are also called final expense or burial insurance.

Additional coverages offered

  • Acceleration of death benefit rider: For no extra cost on some policies sold by Ethos, the ADB rider is included. It lets you access a portion of the death benefit early if you are diagnosed with a terminal illness. 

  • Waiver of premium rider: For an extra cost on some policies sold by Ethos, the waiver of premium rider waives all premiums during a period when you have a certified total disability. 

  • Term rider: For an extra cost on some policies sold by Ethos, this rider essentially stacks an additional period of lesser coverage on top of your term life insurance policy. 

  • Children's rider: For an extra cost on some policies sold by Ethos, the child rider provides life insurance coverage for the insured’s children up to their 25th birthday or the insured’s 65th birthday.

  • Simplified issue term life with return of premium rider: In partnership with John Hancock, the Simple Term with Vitality and ROP option gives you a streamlined application process — similar to other term life offerings from Ethos plus a return of up to 100% of your premiums at the end of a 25-year or 30-year period.

Ratings methodology

Price

5.0/5

Our price rating scale looks at life insurance rates for a sample 20-year term policy with $1 million in coverage for a 35-year-old female non-smoker with a Standard Plus risk classification, the rating an insurance company gives you that determines your rates. If a company doesn't have a Standard Plus rating, we use its Standard rates). The quote we got from Ethos puts it in the least expensive category for our rating system.

Customer experience

NA

Our customer experience scale uses data from the National Association of Insurance Commissioners (NAIC) complaint index. Ethos does not have an NAIC score.

Transparency

4.1/5

Our transparency rating scale measures how easily shoppers and policyholders can find information about an insurer on its website. Ethos gets points for having contact information, support hub, and having policy details clearly posted. But it loses points for not having average rates clearly posted outside of its quoting tool or having a live chat feature.

Financial strength

NA

Our financial strength rating is a weighted combination of three industry-leading metrics to measure a company’s financial health: AM Best, Standard & Poor’s, and Moody’s. Because Ethos does not underwrite its own insurance policies and instead sells policies from a variety of companies, it is not rated by these agencies.

A closer look at Ethos

Who is Ethos best for? 

Ethos is best for young adults with few or no health conditions who want to get coverage instantly and without a medical exam. They may find decent rates and options with Ethos.

What makes Ethos unique?

Getting a quote online from Ethos requires a lot more information than you’ll have to give to many other companies. You’ll have to share your full name, address, phone number, email, and the last four digits of your social security number if you want an accurate quote, otherwise you’ll just get a range. 

Ethos also includes estate planning tools, including the ability to make a will, for free with its policies. 

Who should consider a different life insurance company?

Many people shopping for term life insurance, especially older people and people with health conditions, will find their best prices elsewhere. Our list of the best life insurance companies for seniors is a good place to start. Also, New Yorkers looking for term life insurance will not be able to get covered through Ethos at all.

Ethos life insurance rates

Ethos does not publish its life insurance rates.

Ethos’s history, reputation, and social responsibility

Ethos was founded in 2016 by Peter Colis and Lingke Wang. It is a third-party administrator, selling policies from Legal & General America, Mutual of Omaha, Ameritas, and TruStage. [1]  

It offers its life insurance customers a free will and estate planning tool through its app. Ethos partners with a variety of organizations to offer its policies to their members.

Ethos in the news

  • In October 2022, Ethos partnered with the AIP Marketing Alliance to offer its products through its life insurance agents. (Coverager)

  • In September 2022, Ethos partnered with HUB International to offer life insurance to its customers via HUB’s website. (Coverager)

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Ethos vs. other life insurance companies

Compare Ethos to similar life insurance companies using the table below.

Company

Policygenius rating

AM Best rating

Cost

Ethos

4.8/5

NA

$

Brighthouse Financial

5.0/5

A

$

Legal & General America

4.9/5

A+

$

Legal & General America

4.9/5

A+

$

Pacific Life

4.8/5

A+

$

Pacific Life

4.8/5

A+

$

AARP

4.6/5

A++

NA

John Hancock

4.6/5

A+

$$

Transamerica

4.6/5

A

$

Bestow

4.5/5

A+

$$

TruStage

4.5/5

A

NA

Ladder

4.4/5

A

NA

Fidelity Life

4.3/5

A-

NA

Foresters Financial

4.3/5

A

$$

Haven Life

4.3/5

A++

$$$

AAA Life

4.2/5

A

$$$

Globe Life

4.1/5

A

NA

Prudential

4.1/5

A+

$$

Prudential

4.1/5

A+

$$

Gerber Life

4.0/5

A

$$$

Colonial Penn

3.6/5

A

NA

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References

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Policygenius uses external sources, including government data, industry studies, and reputable news organizations to supplement proprietary marketplace data and internal expertise. Learn more about how we use and vet external sources as part of oureditorial standards.

  1. Ethos

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    About

    ." Accessed March 06, 2023.

Author

Logan Sachon is a former senior managing editor of life insurance and research at Policygenius. As a journalist, her work has appeared in The Guardian, Business Insider, CNN Money, BuzzFeed, Money Under 30, VICE, New York Magazine, and elsewhere.

Editor

Julia Kagan is a contributing editor at Policygenius, where she specializes in life insurance. Previously, Julia was the senior personal finance editor at Investopedia for nearly a decade, a vice president and editorial director at Consumer Reports, the editor of Psychology Today, and the vice president of content at Zagat Surveys.

Questions about this page? Email us at .

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